Introduction to the Chase Developer Center
The Developer center is a platform where a developer can build and securely integrate their digital solutions with Chase’s vast network of customers and business clients, all while using Chase’s leverage as a global leader in payments to help promote better company wide trust in this space.
6 months from inception to MVP
Senior UX Designer on a small Innovation team
Main Business Goal
Capture more of the marketplace segment for payment API Integration by creating a new platform for Chase.
In this era of immediacy – big banks are competing with agile start-ups in the financial services industry that are capable of quick change and fast moving services. How might chase make its mark?
Target Small business initatives
insure it reflects the brand.
Shift from product to experience
Create a bridge between payments systems and analytical applications.
Why is this important?
People increasingly expect interactive experiences in everything that you can do and real-time “immediate” payments infrastructures.
Public pages: Home page, Products page, and support page
Private Pages: (after login): Products page, Documentation, Test and verify pages, Internal tools, and support pages.
Sandbox environment: for developer to test out code.
Competitor study with users
A competitor study provided us insight into what our competitors are doing well and where opportunities lie. It also helped us learn about the value and usability of their product designs or features.
Quotes from Users
“I like the quick set-up page that links to the documentation…then scannable individual product pages.” -Steve
“Documentation should be based on the functionality of the Apis” -Haroni
Since we had done some research into the topic and had a basic scope we decided to see what we could discover through simple paper testing with developers in the office.
Important to Business:
Engage with existing customers, and members of the “ gig economy” by producing excitement in Chase, as a Payment API.
A Product that helps promote the growth of the “Tech” side of Chase.
Important to Design (Users):
Understand the Developer needs
Represent the APIs in an intuitive way
Design straightforward interactions for the product
Research: synthesize the information
Below is a matrix created with the UX Researcher. We then took these findings to synthesize the pain points into the major user and business goals.
Using the information collected above, I create two provisional personas to help me communicate my users’ motivations, goals, and behaviors.
Goals: Identify right payment strategy for merchant, and Facilitate technique implementation with internal & external tech team.
Behaviors: Initialization discussion, analyze user need and narrow down solution.
Pain points: Too much manual checks and paper work process, andInefficient search/filter for integrator information, analytics.
“ My goal is to provide the best solution(s) to meet my client payment processing objectives”
Goals: Install tool & maintain functionality
Behaviors: Testing, validating, customizing and debugging.
Pain points: Lack self-service system, Too much manual check, specs finding and version maintenance